It’s a fact: promotional products are the most cost-effective way to get your company’s name in front of customers. You probably already knew that. But, we did some more digging, and we may surprise you with what we found. Ready for some trivia? Here are 10 Fun Facts about promotional products:
1. The earliest imprinted promotional products were commemorative buttons used in 1789.
George Washington used commemorative buttons in his presidential campaign. Spoiler alert: he won.
2. The first promotional product business began in 1886.
Their promo product? Bags. Rather than letting his printing press sit idle between newspaper editions, an Ohio newspaper man approached a local shoe store owner with a genius idea: print a message advertising the store onto bags, and give one away with every shoe purchase. When children used those bags to carry their books to school, they advertised the shoe store at the same time!
3. The first promotional product trade show was held in 1914 and featured 32 exhibitors.
The PPAI Expo (North America’s largest promo products tradeshow) continues to be held every January in Las Vegas. The 2017 Expo featured more than 1,200 exhibitors and a quarter of a million products.
4. Eighty-nine percent of consumers can recall the name of the advertiser on a promotional product they received in the past two years.
Only 7% can recall the name of an advertiser after viewing a commercial on television. But chin up, other media guys: adding a promotional product to the media mix increases the effectiveness of other media by up to 44%.
5. Eight in 10 people like receiving promotional products.
Forty-eight percent of consumers report they would like to receive promotional products more often! After receiving a promotional product, 82% of consumers report a more favorable impression of a brand.
6. The top five buyers of promo products are clients in Education.
Next are Finance, Healthcare, Not-for-Profit, and Construction.
7. Eight in 10 consumers own between one and 10 promotional products.
And those products aren’t just stuck in a drawer somewhere. Fifty-three percent of consumers use a promotional product at least once a week. Men are more likely to have shirts and caps, while women are more likely to have bags, writing instruments, and calendars.
8. With nearly 6,000 impressions, bags generate more impressions than any other promotional product in the U.S.
And, at one-tenth of a cent, bags tie with writing instruments for the lowest cost per impression of any promo product in the U.S.
9. Ranked by sales, wearables are the top promotional product category.
Next, it’s a tie between writing instruments and bags, followed by drinkware, desk/business accessories, and computer products.
10. The promotional products industry consists of over 37,000 U.S. companies.
Those companies employ more than 510,000 Americans.
While providing fun, powerful, and cost-effective marketing tools, the promotional product industry is a thriving, longstanding piece of American culture. (Promotional products are older than the car!) (Okay, we’ll stop with the trivia now.) Do you have a client who’s skeptical about the effectiveness of promotional products? Share some of our fun facts, and they just might change their tune.