How to Pick the Perfect Promotional Item

Way back in 1965 Jackie DeShannon had a huge hit with the song, “What the World Needs Now Is Love, Sweet Love.” What was true in 1965 is still true today. Employees. Clients. Prospects. We all crave the joy that comes from receiving a thoughtful gift from someone who is thinking about us.

When was the last time you showed your appreciation to those who make your business run smoothly? Have you recently stopped by a client unexpectedly just to say thank you? Wouldn’t cold calling on a new prospect be a bit easier with a “warm up”? Might your employees put in a little extra effort if you made them feel appreciated?

With literally millions of promotional products in the market, how do you make the right selection that says, “Thank You or Hello There!” in truly unique way?

That’s where Brio’s expertise comes in. We love our job and love the challenge of helping customers find the perfect item that fits your budget, image and turnaround time.

Looking for a useful gift? We’ve got USB charging units, durable outerwear jackets, long lasting leather bags and much more. And while everyone appreciates a useful gift, we also specialize in FUN thoughtful gifts like a custom hardback book, wine bottle or even a gift basket.

So, what are the factors to consider when looking for a memorable item?

Your Company Image. What is your brand image? Luxury? Fun loving? Trustworthy? The best promotion products always reflect your company and brand attributes.

Your Recipient. All good marketing starts with a “what does my customer want” approach. Always choose promotional products that are useful to or appreciated by your customer or prospect. The biggest waste of your money is an item, no matter how cute or new or trendy, that is tossed out or sits unused in a desk drawer.

Your Goals. Before purchasing any promotional item, define your marketing objectives. Do you want to create brand awareness? Introduce a new product? Encourage a product trial? Remind customers that an old favorite product is still around? Regardless of what your marketing objective is, there is a promotional product that will help you achieve it.

Your Competition. While spending extra money simply to “keep up with the Joneses” is never a good idea, it is important to consider your competition. Whether you need a promotional item for a trade show giveaway or as a thank you gift for your largest customer, Brio can recommend the perfect item, so you’ll always stand out!

Your Budget. Regardless of your company image, your recipient desires, your marketing goals, and what the competition is up to, everyone has a budget to stick to. That’s where Brio truly shines. We listen, learn, and then recommend the perfect solution that balances your need to make a good impression within your financial parameters.

So, what’s the bottom line? Let Brio help you “Share the Love” this holiday season and throughout the year with the perfect promotional item that reflects your good taste, achieves your marketing objectives, and blows the competition away! To share your thoughts and get more info, reach out to us at hello@briopromotions.com.

By | 2018-02-05T12:11:47+00:00 December 15th, 2017|Uncategorized|0 Comments

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